Have you ever heard the saying knowledge is power? … Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, ...

Google's new AdWords Experience, an update to AdWords Manager, is meant to help brands tweak their ad campaigns to address shoppers' "micro-moments." Every shopper wants to get bargains online, ...

This article is written by affiliate- and search marketeer Eduard Blacquière. A few days ago I noticed one of the most creative Google AdWords Ads I’ve ever seen: But…it’s not allowed! Just a couple ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

User experience has become a point of focus for the digital advertising community and the rise of mobile has helped bring that about. With a mobile-first user experience in mind, Google has announced ...

Google put out a two weeks notice for an upcoming change to how local business phone numbers appear in AdWords ads, potentially affecting both call extension and location extension campaigns, ...

Expanded text ads ( ETAs) are here and marketers everywhere are jumping in to take advantage. You should too. If you’re unfamiliar with ETAs, they offer almost 50 percent more ad text that you can use ...

Google has quietly rolled out feed placements in AdWords, allowing advertisers to purchase ads within specific RSS feeds. To purchase the ads, advertisers need to first choose to advertise on the ...

In the past, I have written about many of the most popular AdWords ad extensions, like sitelinks, call extensions, location extensions, and social extensions. However, AdWords is constantly trying out ...

Website visitors are ignoring your irrelevant ads. Increasingly. 86% are already banner blind. Have been for years. And they’re getting proactive about sidelining your ads. Ad blocking technology ...

The Cost per Click (CPC) for a Facebook ad is almost 70% less than Google AdWords CPC. What you should understand is that Google AdWords use keywords when advertising. So, you must use an appropriate ...

In “Google Ad Creation Marketplace auditioning radio talent: Exclusive First Look” I present the first inside look at the soon to be officially launched, first ever “Google Ad Creation Marketplace.” ...