Google has begun to roll out the first Beta for its Privacy Sandbox -- an ad-tech stack that aims to explain how ad tracking, targeting and reporting is done -- on ...

Earlier this week, Apple’s Beats brand announced a USB-C cable that it is advertising as “universally compatible” and, in a rare event, sees an Android phone in an Apple-made ad. Beats USB-C cables ...

With the launch of iOS 18 this fall, the iPhone will support RCS for meaningfully improved messaging experience with Android users, and Google today released an ad to highlight that. Posted to the ...

For all Android 12 users, regardless of their opt-in status, advertising IDs will be zeroed if developers have not integrated new permission levels into their apps. In other words, writes Chris Farm, ...

Tenjin and Clever Ads Solutions' Ad Monetisation in Mobile Games – Benchmark Report 2024 has revealed Android's lead over iOS mobile game ad revenue in Q1 iOS had only 41% of revenue in Q1 2024, ...

The new Ad privacy settings are now rolling out to more users globally. This rollout is taking place gradually, and it’d help give Android users more control over the ads that they get to see. More ...

One of the bigger mobile ad networks, Millennial Media's monthly Mobile Mix reports provide an interesting slice of the US market. It says it reaches 82 percent of US mobile web usage, producing its ...