Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement. The one aspect about history is that technology will always change, ...

Attribution of digital marketing efforts — across elements such as paid search, organic search, display and social media — gets no shortage of discussion among search marketers today. This is for good ...

Marketers want integrated analytics solutions – a trend clearly demonstrated by the diversity of the players populating Gartner’s most recent “Magic Quadrant for Digital Marketing Analytics,” released ...

This week, TikTok introduced multiple features that should help advertisers better track the performance of their ad campaigns in the social-media app, including new attribution analytics and ...

Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and ...

PITTSBURGH--(BUSINESS WIRE)--Confluence Technologies, Inc. (“Confluence”), a global technology solutions provider of regulatory, analytical and investor communications solutions for the investment ...

One of the biggest announcements to come out of Google Marketing Next, held in San Francisco last week, was the release of Google Attribution. The new, free solution can pull in data from Google ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at ...

According to one report, “Europe’s digital advertising market was valued at $84.02 billion in 2021 and will grow by 8.59% annually over 2021-2031 owing to the technological advancement, rising digital ...

The impending demise of user-level tracking across platforms and devices will make complex advertising measurement models like multi-touch attribution (MTA) not just difficult but impossible. As these ...