Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Comparative advertising, also referred to as comparison advertising or competitive advertising, is a common form of marketing that involves making comparisons between different brands or products.

Journal of Business and Psychology, Vol. 21, No. 1 (Fall, 2006), pp. 23-44 (22 pages) In this study, we investigate what conditions cause subjects to make comparisons and the comparison patterns that ...

To be effective, advertising must grab the viewer's attention. Businesses can do so by touting the virtues of their own products, by making comparisons to their competitors, or by getting others, such ...

Today's advertising market has become highly competitive in an attempt to appeal to more online businesses, offering multifaceted options for different advertising needs. Google and Yahoo, two of the ...

broadbandchoices.co.uk, the Ofcom accredited comparison site for home phone and digital TV, has launched a multimillion pound advertising campaign intended to build a stronger brand presence within ...

If you’re interested in promoting a business, organization or website on the web but new to the world of online advertising, it could be a daunting task getting started with it. There are all these ...