If you are in charge of customer retention in a recurring-revenue business, you know that your competition is always trying to poach your customers — and that your customers will jump ship after a bad ...

Consistent revenue, good management, sound financial decisions, and talented staff, among many other factors, keep a business running. But there is one factor above all others that makes a business ...

Severine Griziaux is senior manager of enterprise content marketing at Twilio. Before joining Twilio, she was running marketing for a software company in the search industry. Combining a mix of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many marketing teams today rely on account-based and lead-based metrics to calculate overall ...

Regardless of your company, industry, or average customer sales cycle, one thing is for sure: the transactional experiences that are easiest for customers always win. It simply matters how taken care ...

Content marketing has taken the world by storm and nine out of 10 organisations now use it. So, now is the time to take your content strategy one step further by tailoring it to the the different ...

Many brands have begun to look at customers as having a life cycle, similar to products and services, taking into consideration marketing, sales, support and finance. David Kirkpatrick offers up some ...

SEATTLE--(BUSINESS WIRE)--SirionLabs, the global leader in AI-powered contract lifecycle management (CLM), has been recognized as a Customers’ Choice in the 2023 Gartner® Peer Insights™ Voice of the ...

Cisco's focus on the customer life cycle under the command of Chief Customer Experience Officer Maria Martinez is transforming the tech giant into a software- and solution-led business, channel ...