As a long-timer in the direct and database marketing industry, I have seen quite the evolution over the years. And if I step back and try to look objectively at our field today, there seems to be a ...

Database and customer relationship marketing are at a crossroads. The larger allocation of budgets from brand advertising to direct marketing is yielding scads of data for storage, tracking, mining ...

Mention database marketing, and many entrepreneurs will shoot you a "been there, done that" look. In fact, even the newest business owners have likely taken a stab at sending a mailing or two. However ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

I have been a direct and database marketing consultant since 1984. In all that time, one consistent verity is that most internal information technology departments think they can – and should – be ...

The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

CHICAGO--(BUSINESS WIRE)--May 25, 2006--Alterian (LSE:ALN), the leading global provider of database marketing and customer insight solutions, announced today it has acquired Dynamics Direct, an email ...

There aren’t too many awards more fitting for a direct marketing teacher than the Direct Marketing Club of New York’s Silver Apple. One of this year’s recipients, Christine Slusarek, has taught direct ...

We hear a lot about success in CRM and database marketing, but not enough about failure. The fact is, not everything works. Database marketing’s goals are simple: improved customer retention, ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

The sixth annual Mobile Marketing Day will provide an opportunity for database and direct marketers to deepen their knowledge around the latest mobile tactics and strategies driving success for others ...