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Disney Advertising has expanded its deal with demand-side platform The Trade Desk, matching Disney’s audience graph with the Trade Desk's identity graph Unified ID 2.0 for activation of media buys.

If you want to understand why Disney isn't part of the U.S. joint industry committee jumpstarted by rival networks, you have to listen to Disney Advertising President Rita Ferro's remarks kicking off ...

Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes to compete for streaming dollars during the upfronts with an ad-supported Disney+.

Disney Advertising Sales today announced it has tapped Horizon Media to help expand the measurement capabilities of its data clean room. The company also said that it plans to invest more deeply in ...

With Netflix now in the lead position to acquire Warner Bros. Discovery, the streaming industry is looking at a structural ...

Advertisers are demanding proof of performance to justify their streaming investments. In response, streamers are inking deals with retail media partners that promise closed-loop attribution. The ...

Disney Advertising held its annual Tech and Data Showcase today, revealing plans to roll out some of Hulu’s ad targeting capabilities to Disney+. When Disney+ launched its ad-supported tier last month ...

Disney is making an extra effort to build its "Star Wars" audience in China with an online novel written by a Chinese author.