Makeup lovers across the internet swear by beauty encyclopedia Temptalia and its impressively vast foundation matrix. If you select “Start From Scratch,” Temptalia will ask for your undertone (more ...

Finding the right foundation shade sounds simple, yet it’s one of the most common beauty mistakes people make at every age. Too light, too dark, too orange, too gray — most mismatches aren’t subtle, ...

It can be really difficult to find your shade when it comes to foundation, especially for medium skin tones or yellow undertones. Shades often appear way too light or way too dark. Fortunately, these ...

LONDON--(BUSINESS WIRE)--Perfect Corp. the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has partnered with No7, the number one UK ...

If you think you know your perfect foundation shade, be prepared to question everything. After all, you’ve never had shade options like this. PUR is launching 100 shades of foundation and concealer ...

Walking down a makeup aisle and not finding the foundation that matches your skin tone can take its toll. Women of color know this struggle all too well — for so long, many beauty companies offered a ...

It hasn't been long since Jackie Aina announced that she's working with Too Faced to expand their foundation shades, but the first look is already here. According to co-founder and chief creative ...

You finally found it — that perfect foundation shade that makes your skin look flawless and natural. Then summer hits and you’re three shades darker, or winter arrives and suddenly you look like ...

Spending on a new foundation is only worthwhile if you get a return on your investment. We all have different skin tones, not to mention preferences for our finish, from dewy or matte to high coverage ...