Why the time was ripe for Google to retire the AdWords brand. Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of ...

To address this Google has created a new certification within its authorized reseller program: technology platform provider. And Google has named Marchex (Marchex Connect), after a review of several ...

It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades: mobile has taken over our lives, social media has ...

Québec City, Oct. 23, 2018 /PRNewswire-PRWeb/ -- DashThis, a leader in the marketing reporting software industry, recently implemented a new Google AdWords dashboard (now called Google Ads) data ...

Google is slated to argue to a federal appeals court today that its AdWords platform doesn't violate trademark law. In a brief filed with the Second Circuit, Google argues that allowing marketers to ...

If you use Google services, and you don't want anyone raiding or wrecking your account and services--not to mention your life--Google two-step verification security is for you. Read now Google is ...

As part of an ongoing series, the CNN Underscored team showcases outstanding deals you can shop right now in the CNN Store. Each week, our staff features a product we think you’ll love. This week, ...

Google is retiring its two most-recognized advertising brand names — DoubleClick and AdWords — as part of a broad rebranding of its ad products. The new Google ad lineup will comprise three main ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Salesforce.com and Google are putting more muscle into ...

Google’s complex lineup of ad products is getting rebranded. Sridhar Ramaswamy, the senior vice president who leads Google’s ad efforts, explained the rebrand at a press event this morning, where he ...

Google made its presence felt in the front office market in a big way this week when both Salesforce.com and NetSuite announced within hours of each other their embrace of Google AdWords as an ...

Google announced on Twitter and Google+ yesterday that they added version history to their ad platform so you can compare the performance of an ad before and after you make changes to them. Google ...