“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, founder and CEO at Audience Town ...

“World over it has been observed that it is better to advertise on vertical ad networks than on a horizontal ad network, if the objective is to create brand awareness. This is because on a horizontal ...

Vertical ad networks once promised deeper service based on transparency, so-called "expert" knowledge of niche audiences, and a more effective way to reach users than the big horizontal networks. But ...

Snapchat is offering discounts and incentives to help brands recut their videos into the vertical format. The incentives appear to be targeted at small brands and businesses, which in addition to ...

Snap is hoping to recut its way to revenue growth. The platform is offering discounts and incentives for creative services, specifically helping brands recut horizontal ads into its signature vertical ...

Google is testing another ad format, another card like format, for its search ads. We previously saw the vertical Google Ad cards, then the carousel horizontal ad cards format and now here are just ...