Businesses across every sector experience a churn rate. In the United States, significant sectors experience a churn rate between 10-25%. Suppose a company has a million subscribers with average ...

Your SMB may have survived without big data. However, big data isn't just about big business anymore. Learn how to use big ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Marketing is a way to reach out to customers and make them aware of your ...

Whether you’re just starting out or looking to scale your business, understanding and utilizing big data can be a game-changer in your entrepreneurial journey. Integrating big data into small business ...

Thanks to AI, data science tasks that once demanded specialized skills can now be performed faster, more accurately and at a ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Organizations regularly rely on big data to make decisions, keep the ...

“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

As the use of big data as a marketing tool gains speed in music industry, Natasha Lane here explores in depth the definition of big data, and how it applies to music itself, and the marketing strategy ...