Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

While Google is a mainstay for advertising campaigns, its increasingly opaque “black box” approach presents some unwelcome challenges for agencies, from reduced visibility into click data and ...

If you’ve ever audited a Google Ads account, you know you’re likely to find a few obvious and very correctable issues – especially if you’re working from a checklist. Things like: At the same time, ...

Google wants to make creating your own ad campaigns as easy as having a quick chat. Google, which accounts for about 90 percent of search traffic in the U.S., according to Similarweb, began piloting ...