As I walked up to the Intel visitor center in Santa Clara, California, a big group of South Korean teenagers ran from their bus and excitedly gathered round the big Intel sign for selfies and group ...

For more than a year, under the stewardship of Intel CEO Brian Krzanich and new chief marketing officer Steve Fund, Intel has been transforming its brand image. Rather than just focusing on the ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Microsoft’s splashy preview of its AI-enabled version of its Bing search engine a month ago is ...

Lip-Bu Tan didn’t shake any hands in D.C. when he became CEO of Intel in March. The man had never met President Donald Trump.

Intel Inside has been a marketing term for what feels like forever, but now Intel is Inside of NASA's Perseverance rover that is rolling around on Mars -- not only is Intel inside, but so is SSD ...

Intel’s employees needed some good news. The company may still boast one of Silicon Valley’s most storied names, but its staff, which numbered 96,000 as of the end of July, had worked for years ...

Intel has invested massively in its turnaround efforts, despite lower revenue. In fact, it now has much more of this asset than TSMC. Where is the payoff? It could all land next year. As a result, ...

Intel is injecting some of Google's famous ad magic into its "Intel Inside" campaign. The world's largest microprocessor supplier and the most popular search engine were set to announce on Wednesday a ...

The future of computing is being built in the middle of the Arizona desert. Just outside Phoenix, Intel’s Fab 52 looks ordinary from a distance. It is another stretch of grey concrete under a blazing ...

In a new report from Reuters, we're learning Intel could've been inside of the PS6 console which would've had them enjoy billions and billions of dollars of revenue, fabricating thousands of silicon ...

Intel has created an internal group devoted to developing technology for the life sciences market, one of the remaining hot areas in the computer world. The Santa Clara, Calif.-based chipmaker said ...