Landing pages are a major part of digital marketing. And yet, too many marketers make common design mistakes. Here are seven mistakes experts warn to avoid. Companies with more than 40 landing pages ...

A landing page is a specialized webpage designed to convert visitors into leads by capturing their information through a form. Unlike other pages on your website, landing pages have the sole purpose ...

Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape ...

Mailchimp, a powerhouse in email marketing, has expanded its repertoire to include robust tools for crafting landing pages that drive conversions. These focused web pages are designed with a singular ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

I have a strict policy that some of my colleagues believe is more strident than need be. My policy is that I never go fully live on a change to a website without significant A/B testing. My feelings ...

In an era where attention spans are shorter than ever, businesses and creators must find new ways to capture audiences ...

What is the difference between a landing page and a squeeze page, and what's the best use case for each? We've asked marketing experts for their take. Landing pages have served as a fundamental tool ...

A while ago, I wrote an article about what makes the perfect homepage. In my experience, additional landing pages can be just as, if not more, important when it comes to SEO efforts, conversion rates ...