In an effort to expand accessibility for beauty consumers, L’Oréal last week showcased its new handheld, computerized makeup applicator called HAPTA. HAPTA will be piloted through L’Oréal brand ...

L’Oréal is bringing inclusivity to the makeup chair in 2023. The beauty giant announced on Jan. 3 that the brand will be releasing the world’s first handheld lipstick applicator designed for people ...

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There doesn't seem to be any set formula as to what the next weird viral makeup trend is going to be, or when it's due to grace us with it's presence, but there seems to be an overriding sense of ...

While makeup tools aren’t necessarily the most exciting part of a beauty collection, they certainly are key. The types of applicators you’re using will effect how products lay on the skin, so you’ve ...

There are few makeup applicators as easy to use as your own fingertips, but a new one from Smashbox might come close. The brand just announced a new makeup applicator on Instagram that actually looks ...