Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an email list, increase sales, or something else. However, prospects rarely go straight from learning ...

Do you measure goals using your web analytics tools? How many? Many organizations only measure toward one goal. Retail businesses that sell online typically measure completed sales transactions.

Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...