In the evolving data privacy landscape, organizations across industries need ways to collaborate with their partners while improving data security and better protecting underlying data. AWS Clean ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 days 4 hours ago By Erika Wheless - 2 days 4 hours ago By Tim Nudd - 2 days 7 hours ago By Erika Wheless - 2 days ...

All collaborators can contribute their own data, be it in plain text, hashed, or pre-encrypted. Then they can use these clean rooms to collaborate on this data, all without revealing the raw data to ...

Imagine this: you’ve just received a dataset for an urgent project. At first glance, it’s a mess—duplicate entries, missing values, inconsistent formats, and columns that don’t make sense. You know ...

Cloud-based data warehouse company Snowflake on Tuesday announced its intent to acquire secure data-sharing software provider LeapYear Technologies in an effort to boost its data clean room ...