You make some good points about the distinction between norm-referenced tests and criterion-referenced tests, but I disagree with your characterization of the latter. The problem with norm-referenced ...

This experimental study was designed to determine whether the levels of guessing, risk-taking, or achievement could vary under norm referenced or criterion referenced testing conditions. Subjects were ...

Criterion-reference as opposed to norm-reference applies to the scores from a test and not to the content or format of a test, hence it is proper to refer to criterion-referenced scores or measures ...