Primitive Skateboarding is no stranger to nerd culture. Paul Rodriguez's brand has collaborated with Rick and Morty, Dragon Ball Z, and Naruto Shippuden in the past, and now it's bringing Marvel into ...

Aimu’s raw ‘Wildfire’ clips give us a taste of his relentlessness and determination on and off the board. He's a real one!

Paul Rodriguez took to Instagram recently to announce Aimu Yamazuki’s official spot on the Primitive Skateboards team. Long overdue if you ask me, but Paul’s message made the wait worth it. Hot on the ...

Kyonosuke Yamashita is pro for Primitive Skateboards! Paul Rodriguez and the rest of the Primitive squad surprised Kyonosuke with his pro board on December 10th at their 10-Year Anniversary party.

This was one of those announcements that made me double-take and ask myself, “Wait, he wasn’t pro already?” And honestly, that reaction alone tells you everything you need to know about how deserved ...

Manchester City has today announced a collaboration with Never Made and Primitive Skateboarding to launch a limited-edition merchandise collection. This sees the Club work closely with acclaimed ...

Join Kyonosuke Yamashita, Aimu Yamazuki, and lensman Eric Iwakura in Taiwan and go behind-the-scenes on some of the sessions shot during the final filming trip for Primitive Skateboarding's upcoming ...

To help celebrate the born day of the late and great 2Pac, renowned photographer Mike Miller and Primitive Skateboarding released today a limited skate deck featuring the iconic hip-hop artist. The ...

Sailor Moon first debuted with its manga series in 1991, running for 18 volumes, and getting an anime adaptation the following year in 1992 from Toei Animation, the same big studio behind the likes of ...

Even though Paul Rodriguez has his own signature Nike shoe, Primitive Skate shop isn’t known for their sneakers. They’re a legit skate shop, focusing on decks, trucks, and other skating paraphernalia.

Paul Rodriguez has won four X Games gold medals, was named one of the 30 most influential skaters of all time by Transworld Skateboarding, and has earned a signature shoe line from Nike, two ...

Mike Miller x Primitive Skateboarding 2Pac "Against the World" 8.1" Skate Deck: A new skate deck featuring an iconic photo of 2Pac taken by Mike Miller honors the late rapper's 44th birthday this year ...