If you’ve raised kids, or are trying to enact change in organization, you know well the phenomenon of psychological reactance, although you probably don’t know it by that name. You might call it the ...

Federal health officials first advised Americans to wear cloth face masks amid the coronavirus pandemic one week ago. But the recommendation hasn't exactly persuaded the masses. "It still seems ...

Reactance theory grew out of research on consumer behavior. This psychological theory describes how people react when they sense a threat to their freedom of choice. The theory extends to many other ...

Ever notice how when someone tells you what to do you feel less like doing it? There’s an actual term for the feeling of bossiness resentment: psychological reactance, a phenomena common to toddlers, ...

The theory of psychological reactance originates in the 1960s with Jack Brehm, who developed it when he was a professor at Duke University. Brehm said that humans are negatively aroused when they ...

Russell has a PhD in the history of medicine, violence, and colonialism. His research has explored topics including ethics, science governance, and medical involvement in violent contexts. Russell has ...

MINNEAPOLIS — When it comes to masking — things can get heated. We've seen it play out time after time, in stores, on airplanes and even in our reporting. In 2020 our Lou Raguse was out reporting on ...

While the world is eagerly waiting for COVID-19 vaccines to bring an end to the pandemic, wearing a mask to help prevent viral transmission has become more or less mandatory globally. Though many ...