Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Marketing Dive. The collection can be interacted with in “House of NYX Professional ...

LOS ANGELES, July 31, 2025 /PRNewswire/ --NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience ...

Maybelline New York enters Roblox’s virtual world via makeup, music adventure Through a partnership with Splash, the beauty brand is launching a 360-brand campaign targeting makeup enthusiasts and the ...

Hair and makeup are absolutely essential in Roblox: Dress to Impress. Without either, you would be bald with no face, which isn't a fashionable look. Thankfully, there are tons of makeup and hair ...

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

Makeup is a massive part of Robloxs Dress To Impress, as it completely transforms your look. Fans can browse through tons of ...

E.l.f. Beauty is expanding its relationship with Roblox by giving users the ability to buy real-life makeup products on the gaming platform.