In today’s digital landscape, many customers will first turn to a company’s social media platforms even before researching customer reviews. However, navigating and managing multiple social media ...

Social media is one of the best ways small businesses can reach current and prospective customers. Research from Sprout Social found that during the first year of the pandemic, 43 percent of consumers ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

The right social media management software can help simplify a marketer's life, but choosing between the vast array of solutions can be a daunting task. Social media managers have a lot on their ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

In the modern era, social media is no longer an option, it’s an essential part of business marketing strategy. With over 4.7 billion people using social media platforms everyday, it is the best way to ...

Sprout Social's Forrester study shows 268% ROI and significant productivity improvements for customers using their social media management software. Sprout Social announced the results of a Total ...

Buffer is a competitive social media management platform for any small business with limited time or money to spend on social media – although it’s far from the best one we’ve used. It’s missing some ...