If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of ...

Today, (20th November, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced its 2024 full-year emissions intensity (an objective measure of carbon ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continues its four-part masterclass series with a deep dive into programmatic media, exposing ...

Delivers more cinema advertising buying options as programmatic continues to grow in the premium video marketplace National CineMedia (NASDAQ: NCMI) (“NCM”), the largest cinema advertising platform in ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

Onetag, the AI-powered smart curation platform for high media quality and better performance, today (September 17th, 2024) announces a partnership with Adelaide, the industry leader in attention-based ...

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Integral Ad Science (IAS), a media measurement and optimisation platform, has published its 2026 Industry Pulse Report for ...