Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Strategy has become more deterministic. With customers able to discover price and value quickly and efficiently, companies ...

Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A few years ago, I was advising a mid-sized electronics manufacturer struggling to deliver ...

Since inauguration night, President Trump has cut billions of dollars in global health aid, upending everything from HIV clinics to Ebola containment efforts. Throughout this time, one question has ...