When copywriting for your brand, it’s critical to keep in mind where your customer is in the sales funnel. Copy that is meant to introduce a consumer to your brand, for example, is not the same as ...

After writing two books, a few hundred thousand tweets and far too many blog posts, I’ve found the following tips can revitalize even the most tired publicist’s writing style…if adhered to. So do the ...

Wiswell always seems to have half a dozen projects in the works, so he was a logical person to reach out to at the beginning of the year, when people are most thinking about productivity, new projects ...

Bad business writing abounds. Often because not everyone in business is a writer. You shouldn’t be someone you’re not. But you should understand that better writing means better chances of getting ...

No matter how many people use the iPad professionally, we can not seem to put to rest this old saw of pundits: “CAN the iPad be use as a professional tool?! Our resident greater-than-90-degree-angle ...

Writing an essay paper in college is common these days. So, students are more serious than ever with the topic: essay writing! They know how it may affect their future if they stop focusing on essay ...

I have primarily been a lyricist for close to 25 years. To survive that long in the music business, I have had to stretch my boundaries and come up with ways to evolve my lyric writing along with ...