Similarity in design impacts how car-buying customers perceive brands. Traditionally, nonelectric cars have been designed ...

Editor’s note: This Commentary by James R. Delisle provoked an avalanche of reader comments. Because of the extraordinary level of interest in the essay, Education Week published a response by one of ...

Small business owners usually are fully aware of product differentiation, even if not by that name. Products in a retail store are different not only in terms of what they do for the consumer but also ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

Product differentiation is a marketing strategy that involves making distinct changes in goods or services to make them stand out from others in the market. There are two types of product ...

Starting a new business and getting initial clients is a struggle for just about every entrepreneur. However, there comes a time in almost every enterprise when leaders realize that something has to ...

The dental pulp is susceptible to microbial infection, which often results in inflammation, necrosis, and defects in the pulp-dentin complex. Traditional treatment strategies suffer from multiple ...

In the traffic-snarled, often-congested business world, it’s easy to let road rage get the best of you. But laying on your horn along with everyone else won’t make a difference. Instead, the best way ...