Entrepreneurs know that compelling visual content isn't optional; it's essential. Whether you're building a brand presence on ...

Images, videos, and infographics are a secret SEO weapon that your website may not be taking full advantage of. Visuals contribute to user experience and help to summarize information or capture the ...

Visual marketing can have a hugely positive impact on your marketing. This article dives down into how the visuals you add to your site (and off site) can impact your SEO specifically and drive better ...

But this rule needs some hammering in. Make sure that your content teams include visuals in pretty much every content post they create. Brands are already making visual content a rule, and not a ...

When it comes to content, marketers first tend to focus on written content—articles, posts, white papers, newsletters, pages, tweets. While I started out as a copywriter, what I’ve learned as a ...

If you want to connect with your prospects, leads, and customers online, you need to create content that engages them across multiple touch points. For that reason, B2B companies should use visual ...

B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to ...

What does it mean to provide descriptions of visual content? In spoken presentations, all audience members should be able to perceive and understand all of the content. Oftentimes, presenters will use ...

A company can grow its brand by utilizing high-quality visual content. However, in some cases, the visual content that a brand uses either doesn't suit the style or the tone of the brand's message.

The New Oxford Dictionary of English defines visual merchandising as promoting the sale of goods by their presentation in retail outlets. Visual merchandisers design and set up windows and retail ...