No website page or blog should ever be written without first consulting a keyword planner — an online tool that reports the search volume, competition and geographical search trends of keywords. When ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound After you’ve created ...

Google quietly announced on Google+ yesterday that the Keyword Planner tool within Google AdWords is being upgraded to add benchmark data so you can compare your performance to your competitors.

Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin. Google Ads is no longer maintaining individual and ad group keyword ...

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

Ranking well for competitive keywords is incredibly tough for the average small business. That’s why more specific and less competitive keywords can make a huge difference. For many, long-tail ...

In search marketing, there are always new opportunities to discover and target keywords spanning a range of intent, competition, and difficulty. In this article, the focus is on those that are lower ...

Remember last Tuesday we reported that Google Keyword Planner Showing Data Ranges For Advertisers Without Campaigns - in short, they were showing less traffic estimate data to some advertisers. I was ...