As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead, and the end result of converting them to a ...

As reported by George Nguyen, Google is now officially launching enhanced conversions for leads. Google has enhanced conversion for web for about a year, but recently added this for leads. Enhanced ...

Ark Invest thinks Google has taken the lead with Gemini 3 + Nano Banana Pro. Brett Winton thinks we are heading from transformer architecture to a mix of transformer, diffusion and memory. In the ...

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns. Lead form extensions were first introduced ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Whether your organization sells to other businesses or individual consumers, one thing is certain: you must continue to generate new leads. Lead generation is exactly what its name implies — the ...

Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also ...

Google announced it is rolling out Automated Local Services Ads lead credits next month, which should "credit the same or more leads on average," than the old system. This will replace the manual lead ...

GV, Google’s venture capital arm, led a $30 million Series B funding round for Infinitus Systems, which automates phone calls from healthcare providers to payers. Infinitus Systems helps healthcare ...

Google's AI-powered Search is accelerating growth, with total Q2 revenues increasing by 7% and Search growth rebounding to 5%. Competitors' generative AI chat platforms, such as Microsoft's Bing with ...