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Twitch Changes How Ads Are Displayed During Streams

Twitch is experimenting with picture-in-picture ads, aiming to keep the stream as the main focus. Twitch is testing a new Treasure Train variant offering discounts on Tier 1 subscriptions. Audiences ...
Business Wire

e.l.f. Cosmetics is First Brand to Launch Shoppable In-Stream Element on Twitch, Powered by Amazon Ads

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announced an innovative partnership with Twitch, powered by Amazon Ads, to become the first brand to ...