Letting an agency have the reins on your AdWords campaigns can give your company an edge over competitors. Here are five reasons why hiring the right PPC agency.can be beneficial for you. Having ...

Google’s new European AdWords policy, effective from yesterday, implements two clear principles that emerged from recent Court of Justice case law, a lawyer for the company said today Speaking at the ...

The Court of Justice’s nuanced ruling in a dispute over the use of trademarked keywords answered some questions and raised others. Susanne Mellqvist and Maria Lagergren of Valea analyse the decision ...

I cannot imagine managing 85,000 Google AdWords accounts in a single MCC account but there are some big agencies out there. How many are you managing under one MCC account? I do know many don't ...

Google has released version 9.5 of its free desktop software for managing AdWords campaigns, adding support for campaign experiments and location extensions, among other recent enhancements to the ...

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In the last 6 years, there ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Advertisers can make more on-the-go changes. Columnist Fili Wiese explains what a unique ...

A Google AdWords Help thread has one Opera browser user complaining that he can't sufficiently manage his Google AdWords account using that browser. The Opera user said: The AdWords interface does not ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...