Automation is a great way to shorten the sales cycle while improving conversions. It frees your marketing team to concentrate on more valuable tasks by taking over the tedious and repetitive tasks.

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

The promise of artificial intelligence has moved far beyond theoretical discussions and into practical business applications. According to Emergn research, a staggering 94% of new digital products and ...

Marketing automation is no longer a passing trend. And although some still might be skeptical of what automation is truly capable of, businesses en masse are already leveraging it to 10x their growth.

Marketing automation is critical to running an effective and scalable marketing team. As a result, it is exploding in popularity: experts expect the market to reach $11.46 billion by 2027. Many ...

Does your company use a marketing automation solution? If not, it's time to look into one. For-profit enterprises post videos, hold webinars, and produce virtual events to drive sales. How effective ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

The marketing automation software industry is estimated to reach $7.63 billion by 2025 and grow at a CAGR of 13.3%, according to a study by Grandview Research. With this kind of growth, it's safe to ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Marketing automation software is useful for all types ...

In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Here are six common mistakes organisations make and ...