Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

SRAM’s New XPLR Components – Are They Right for Your Cyclocross or Gravel Bike? SRAM – the parent company of Avid, Rockshox, and Zipp – has announced the release of their new XPLR (pronounced “explore ...

In a surprise move, SRAM LLC, one of the world's largest cycling groupset manufacturers, has today announced that it recently completed the acquisition of Hammerhead, the fast-growing cycling computer ...

SRAM is the leading manufacturer of state-of-the-art bicycle components in the US. In 2017 it enjoyed strong growth while its competition was flat. CEO Stan Day told Business Insider that SRAM's ...