Businesses are increasingly using social media not just for their own advertising, but to analyze user-generated content for ...

A recent privacy rights development could have major implications for any school or non-profit that has a website, as a Michigan federal court gave the greenlight for a video privacy protection ...

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your ...

Tracking your business’ exposure on the myriad of social networking services that are now available is vital to protect your brand. Dave Howell assesses four of the leading packages Initial set-up is ...

Managing social media can often feel like an endless juggling act—balancing content creation, scheduling posts, tracking analytics, and engaging with your audience, all while trying to stay creative ...

Yup. Every like, share, comment, story tap, even the ones where no one reacts but they look — that’s data. And if you know how to analyze it (don’t worry, it’s not as scary as it sounds), you can pull ...

Jason A. Metz, one of the pioneers of Influencer Marketing and founder of Brand Influencers in New York believes Mercedes is a brand that is getting its social media influencing right. It may not come ...

If you’ve ever found yourself repeatedly checking your YouTube analytics to see how your latest video is performing, you’re not alone. For many creators, tracking social media metrics is both a ...

In the digital age, social media has become an integral part of our lives, offering a platform for sharing experiences, connecting with friends, and expressing opinions. However, this widespread use ...

Forbes contributors publish independent expert analyses and insights. Nickie is a social media expert who covers creator insights. Social media content creation is constantly changing, and case ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...