Predictions change because AI is still evolving. Instead of looking too far ahead and missing the mark, it’s essential to ...

The 20th-century industrial age cemented the “one-size-fits-all” model as the default, driven by the cost efficiencies of mass production. But today, advanced technologies—especially AI—are ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Personal branding can have immense value for thought leaders in every sector who want to build their credibility and ...

As retailers reflect on last year’s hits and misses, boosting consumer trust and engagement remain top of mind. With today’s market characterized by accelerating ad spend costs, increased competition ...

The workplace is irrevocably altered. Employees who enjoy the comfort of working from home want to stay there. According to the Pew Research Center, 64% of Americans working from home in 2022 found ...

A new study published in the Journal of Experimental Psychology: General suggests that personalization algorithms used by ...

In today’s hyperconnected age, consumers have come to expect personalized communications from all the brands they interact with. But personalization is especially important in the beauty industry, ...

As organizations make greater efforts to engage with both customers and employees, many are investing in digital experience platforms (DXPs), which support the management, delivery and optimization of ...

Hear me out: At minimum, the way personalization is being executed and discussed is ripe for disruption. What marketers think is improving their brand’s relevance could be having the opposite effect.

For months in early 2025, a tight-knit online community on Reddit had been unknowingly infiltrated by artificial intelligence. It was a corner of the social platform where people practice good-natured ...

In its latest earnings call, the marketplace said personalized homepages yielded nearly double the engagement compared to those without personalization. Etsy is going all in with AI integration across ...