Customer experience protects brand equity. In fast-shifting markets, CX is the mechanism that sustains trust, reinforces ...
What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...
As the healthcare industry emerges from the pilot purgatory of artificial intelligence experimentation, leading venture ...
As television viewing continues to spread across broadcast, streaming and connected TV environments, audience measurement is ...
The Chosun Ilbo on MSN
Data GDP emerges as new measure of national power
As the development of artificial intelligence (AI) accelerates, changes are being detected in the criteria for measuring a ...
Some of the world’s most prominent data centre developers do not have sufficient plans in place to manage the impacts of land ...
Programmatic market is no longer constrained by consumer behaviour—it is constrained by outdated buying models, says the ...
In this interview, Abhishek Humbad, Founder & CEO of Goodera speaks about how the company is redefining volunteering at scale—blending purpose with innovation, data with empathy, and global reach with ...
Lenovo’s executive director of global ESG and regulatory compliance, Mary Jacques, shares learnings from the company’s ...
The book gives Indian marketers a language to challenge bad measurement, weak strategy and performance theatre ...
EnerHy, the EPSRC Engineering Hydrogen Net Zero Centre for Doctoral Training led by Loughborough University, has set its ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback