The advertising watchdog exposed one ad for suggesting patients could “skip the doctors” with an at-home PSA test ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

House Republican leaders are determined to push ahead with a health care bill that excludes efforts to address the soaring ...

Back home … Conservative California writer Jennifer Van Laar voiced her agreement with a post calling Trump’s comments a ...

Driving users to an app store page is only half the battle. For many app teams, the real leakage happens after the click — ...

Cindy Rose faces mounting pressure to stabilize ad agency titan WPP. So far in her tenure, wins have been dampened by bad ...

Meta's ad machine is under fresh scrutiny after internal projections suggested that a double digit share of its 2024 revenue ...

Marketing is a key driver of business growth, but building an effective approach takes time. Whatever size your business is, you’ll need to think about marketing from day one. Once you’ve got your ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...