Isolate and examine subsets of your data. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

A segment is a subset of your Analytics data that can be used in Explorations for analysis. For example, a segment could be users from a particular country or city. Another segment could …

Segments and filters use data visualization to help you interpret a subset of data according to certain criteria. Filters enable you to show a restricted set of data. They apply to the current exp

About custom segments Custom segments help you reach your ideal audience by entering relevant keywords, URLs, and apps. You can set up a custom segment in your Display, Gmail, …

Use segments to bring out what’s most important to you in your Google Ads tables. With segments, you can split your data into rows, and isolate exactly what you want to see. Your …

Apr 28, 2023 · Affinity segments: Reach users based on what they're passionate about and their habits and interests. Custom segments: Custom segments help you reach your ideal audience …

Display You can provide audience segments, custom segments, customer data segments, keywords, and topics as signals for optimized targeting. When you leverage your first-party …

About affinity segments Affinity segments help you reach your audience based on what they're passionate about and their habits and interests. With affinity segments, you can raise …

Your data segments include collections of website visitors or app users gathered by snippets of code added to your site or app. When you create a segment (or data segment), you set rules …

The segment overlap technique lets you compare up to 3 user segments to quickly see how those segments overlap and relate to each other. This can help you isolate specific audiences based …