In #AlUla, the earth is more than ground beneath our feet, it’s the source of life, heritage and renewal. From fertile oases to ancient farmlands, every grain of soil tells a story of resilience and revival. 🌾 #WorldSoilDay #ExperienceAlUla #ForeverRevitalising

The Incense Road - a live experience ✨ Enter worlds of story and scent in this award-winning experience, set in one of the world's best tourism villages, AlUla Old Town 🪔 You can even make and take your own incense blend - an aroma of history, to keep forever! Spaces are strictly limited - book your place on the Incense Road Experience today 🎟️ #IncenseRoad #AncientKingdoms #AlUlaMoments